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I first published in 2008. From 2008 thru 2012, I observed that my sales dropped from Thanksgiving thru Cyber Monday, yet my sales always peaked in December.
Why wasn’t I benefiting from the Black Friday and Cyber Monday traffic? Because those shoppers are looking for (A) great deals and (B) electronics, clothing, and other gifts.
So in 2013, I proposed a new shopping holiday called Read Tuesday. It’s 2014 and we’re having the second annual Read Tuesday. This year it falls on December 9, 2014.
Read Tuesday is a Black Friday type of event just for book lovers. Readers…
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